GrabAMeal is a decentralized meal service network
What is GrabAMeal?
The world is increasingly becoming global and mobile. People move around the world, from one city to another and from one place to another for pleasure or for work. In all this busy and time constrained life, finding the food one likes and wants usually takes a backseat. Whether one is travelling alone for business or for work, or one is travelling with family to a new destination, finding the places to eat can be a real challenge. Moreover, dining out, in recommended and listed restaurants can be really draining on the pocket, while not guaranteeing the satisfaction one seeks.
The other major trend globally is that many young people are staying away in different cities globally for study and work.
There is a major temporary population in every city of migrants, who live and work or study in these cities. While they manage cheap accommodation, eating good food, regularly and of their choice is always a challenge. Many young people suffer lack of nutrition, bad health due to eating poor quality and sub-standard food from very few options available to them. They yearn for a good home cooked meal, served hot and tasting good.
As it has happened to the transport and hotel industry, many people and families have been tapped by the online aggregators, like Uber and Airbnb, to open up their personal properties for public use on demand. It is not hard to imagine that many people have the capability to prepare a meal for additional 4 or 5 people and serve them for a fee. Not only does that make it profitable for the families to serve people in need but it also solves for the most critical wellbeing problems of the travelers and temporary residents of any city.
It is with this background, GrabAMeal intends to launch a global platform for matching good food seekers with people willing to serve a preferred freshly prepared and tasty meal. The idea is to find the type of food one wants to eat from the options available within a specified radius of presence. The listed families, can receive the order and prepare the food for delivery on time. The modes of delivery will evolve over time, but initially, it may be designed for “Take away” or “Dining in” at the place of delivery or to provide “Home Delivery” options if the seller can provide the service.
The platform will evolve to include many other “logistics” and “Supply” partners for food and ingredients delivery and collection with their inclusion as trusted intermediaries. Over time, the organized delivery of food for party, meetings, gatherings and occasions, shall be included on the platform. Food delivery for workplace lunch, school tiffin, etc., can also be included on the platform, as the aggregation model is backed up with “Dark Kitchens” setup in various cities.
The platform will evolve to continuously update and assess the participants on the platform using advanced analytics and IoT technology, to ensure perfect matching of expectations in future.
Benefits of using GrabAmeal platform
- The GrabAmeal Platform is a peer-to-peer online food sharing platform powered by blockchain.
The platform is a market place where everyone can become food buyers as well as food vendors provided they are registered on this commercial podium. If you are in the food preparation business or you are interested in exploring business opportunities, you should be a GrabAmeal enlisted user: but before that you should know the benefits of using the GrabAmeal platform.
- Blockchain integration ensures trust
GrabAmeal is empowered by blockchain; data ever inserted in the block can not be changed. Therefore both buyers and sellers can build trust and origins on transactions, food prepared and provided, as well as on reviewing services.
All transactions in this market will be made using GAM token, in a decentralized peer-to-peer network (P2P).
- 2-way advantageous for users
It is a sharing of useful eating business platforms. Buyers will be able to enjoy healthy and quality homemade food at reasonable prices regardless of their geographic location as buyers can choose from a list of registered sellers of cooking / food vendors. Before selection, buyers can check seller ratings to be confirmed about the quality of service.
- Business goes with a simple approach
GrabAmeal runs on three protocols: these are the Identification protocols, gift protocols, and dispute settlements. All business modules run on these three protocols, which are easy to understand and run. Due to the integration of blockchain there is no risk of data forgery.
It's cost-effective to use the GrabAmeal platform because the platform charges nominal transaction fees from buyers and sellers. Feedback and review mechanisms are a transparent way to grow a business or a seller. For the buyer it is a clean and healthy way to get quality food.
- Award system
This platform rewards actual stakeholders (sellers and buyers) in the GrabAMeal platform value through gift tokens for expansion, participation and promotion. As the platform grows in business volumes and transaction volumes of GAM tokens, members of the GrabAMeal platform will benefit additionally through carefully designed rewards mechanisms.
THE PROBLEM
FOR BUYERS
Buyers of meals are the backbone of the demand economy of online meal servicing. Buyers are compelled to eat out of the limited options at a higher cost and typically do not have any redressal mechanism for quality issues. Lack of information regarding food items, preparation and servings cause serious agony to the buyers globally. Typical problems faced by buyers are:
- Healthy food
- Transparency
- High cost
- Dispute resolution
FOR SELLERS
Sellers of meals face many environmental issues in business leading to frequent failure and discontinuance.
SOLUTION PROVIDED BY GRABAMEAL
- Decentralized marketplace to eliminate intermediaries
- Identity management and reputation rating of the participants as an ongoing process based on Block Chain
- Distribution of the value accrued from the growth of the network among participants
- Democratic mechanism involving participants to resolve conflicts fairly and transparently
- An advanced set of protocols, GrabaMeal Identification, GrabAMeal Dispute and GrabaMeal Reward, based on AI and MI
GRABAMEAL BUSINESS MODEL
The key dynamics of the GrabAMeal Platform are as follows:
Professional chefs and other cooking experts with spare resources (Time, space and help) shall list their home-cooked meals and venue (home or a public place) along with pricing on the platform. Travelers and other local buyers shall check dining options and book their slots by signing up on the site and paying for the meal to the host
- The GrabAMeal platform shall identify and validate each and every seller and buyer through a process of verification and trust, by implementing a blockchain based review and feedback mechanism defined in the GrabaMeal Identification Protocol.
- GrabAMeal will charge a minimum commission to Buyers or Sellers for GAM token transactions, and will substantially reduce cost of the meals.
- A GrabaMeal Dispute Resolution protocol to resolve disputes arising from time to time by engaging other buyers and sellers and independent auditors.
- A system of rewards and incentives protocol designed to reward participants with tokens to buyers, sellers and auditors for participating in transactions, disputes and promotional events.
GrabAMeal platform shall implement separate modules for diners/buyers & sellers/hosts to register and use the platform. To ensure that diners always have a wonderful experience, GrabAMeal will ensure
- Every Buyer and Seller has a “ token Account” created on Registration
- Every Buyer and Seller provides self-audited information to build their profiles
- Ongoing “Identity Management” protocol, GrabaMeal Identification implemented on GrabAMeal to dynamically manage buyer and seller ratings. Accuracy of ratings will be maintained by implementing “Blockchain” based storing of feedback and review and the history of all transactions.
- Link incentives and privileges to ratings to ensure genuine information provided. Severe penalty for misinformation and wrong or incorrect representation, if proven. GrabAMeal will differentiate from existing online meal aggregators, by reducing costs , increasing transparency and trust (Identity management using machine learning algorithm, GrabAMeal-id, and storing in Blockchain) and Rewarding key stakeholders (privileges and rewards for participating in token economy of GrabAMeal).
Revenue Model
The idea of GrabAMeal platform is to create an equitable marketplace for the Sellers (Home Chefs, Small food joints, Specialty cuisine joints) and buyers without having to worry about value in terms of quality, price and consistency. The GrabAMeal platform will incentivize the use of Meal tokens to conduct transactions wherever possible. The revenue model for transactions of the platform will be from multiple areas, but not primarily from “Commissions” as practiced by most websites.
Revenue from Transactions:
The transactions to be carried out by buyers and sellers will attract minimal commission depending on the type of transaction:
- Commission from orders with Fiat currency or token transactions
- Reward token redemption for ordering meals from buyers
- Reward token redemption by Sellers
MARKET GROWTH OPPORTUNITY
Here are some statistics for the online food delivery segment. However, GrabAMeal is designed to do far more than just takeaways from standard restaurants and restaurant restaurants, such as dining in, holding private events and delivering food at home. Hence the projected income from takeaway serves as a close proxy, but the overall service economy is expected to exceed the projection given below:
- Revenue in the segment "Online Takeaway / Food Delivery" reached US $ 110 billion in 2017/18.
- Revenues are expected to show annual growth rates (CAGR 2018-2022) of about 17%, generating a market volume of US $ 208 Billion by 2022.
- User penetration is 11% by 2017 and is expected to reach 14% or more by 2022.
- Average revenue per user (ARPU) is currently US $ 177.51 and is expected to increase to 250 $ by 2022.
Market Segment Analysis:
- Online delivery service that only provides a platform for restaurants that run their own delivery service (eg Shipping Hero)
- Food ordered online from restaurant delivering their own order through their delivery service
- Online order taken in store
- Note: the income figure refers to the Value of Gross Goods (GMV)
Note:
- Detailed User Acquisition strategy and growth projections are part of GrabAMeal business plan.
- The platform intends to start operation in 2018 and acquire 60K users on the platform and generate a revenue of 11 M USD.
- The business value of the platform is expected to grow and penetrate 1.5% of the overall market by 2022, generating a total revenue of 3 Billion USD from about 12.4 million active users on the platform.
Risks identified
GrabAMeal revenue projections are conservative considering the expected growth in online food ordering industry. However, the revenue projections are subjected to risks owing to the following unknown conditions:
- Investment/Financial Risk - The platform is largely dependent on the fund raising activities in the initial period to fund market penetration and expansion into new geographies. As the revenue models in the initial stages are very lean, support from investors are critical for rapid expansion.
- Market Risk - Competitive pressures from existing aggregators with huge tranche of cash from business and investments can deter growth. Also, some additional players will emerge as clones and try to capture the market. There is a possibility of competitive headwinds in case the platform is not able to expand rapidly and take the early mover advantage.
- Regulatory Risks - Smaller sellers, particularly home kitchens and small boutique eateries that form the core of the GrabAMeal strategy may face regulatory obstacles and challenges in some countries. The adoption of the platform may be a challenge in some countries.
- Technological Risks - The business model is seriously dependent on continuous innovation in technology to keep advancing the value for participants. The shortage of talent for platform development or higher costs of technical innovation may cause slowdown.
- Behavioral/Consumer Risk - As the model is dependent on huge number of buyers adopting dietary habits for home cooked meals, any serious issue or outbreak of negativity may seriously impair business dynamics. The company will require continuous investments in trust enforcement and reliability mechanisms with minimum or zero breach.
USER ACQUISITION STRATEGY
GrabAMeal is a platform committed to deliver real value to the participants of the decentralized network, where it is due. Early adopters of the platform, the initial sellers and buyers, who register and transact on the platform during the beta stage must reap the maximum benefits. It is with this objective that GrabAMeal intends to onboard interested and capable users in the initial stages.
The early adopters will have:
- Token credited to account in higher quantum for listing and for successful transactions
- Higher reward for accurate and timely review and ratings submission
The users will be acquired through a social media campaign strategy, clearly communicating the value proposition of participating in the meal sharing economy of GrabAMeal. It is envisaged that the aggressive social media campaign for delivering value where it is due, the system of trust and the beta version of the business ready platform will attract large number of initial sellers and buyers. GrabAMeal if felt the need may adopt strategy to go for conventional media marketing.
The platform will also use referrals, local campaign participation and testimonials to incentivize loyal early adopters of the network. It is targeted that the platform will be able to onboard maximum number of users from the efforts and the superior quality, affordability and trust by the above strategy.
TOKEN SALE STAGES
PRE-ICO TOKEN SALE END DATE: 10:59 AM (GMT) ON MAY 31ST, 2018
ICO TOKEN SALE START DATE: 11:00 AM (GMT) ON 1ST JUNE, 2018
PAYMENT METHODS: BTC, ETH, LTC, DASH
SOFT CAP: 1,000,000 $
HARD CAP: 5,000,000 $
TOKEN EXCHANGE RATE: 1 GAM = 0.01$
TOTAL TOKEN SUPPLY (GAM): 2000,000,000
MIN PURCHASE: 1000 GAM
TOKEN SALE PROCEEDS
- Platform Development costs cover all R&D expenses, including design and development of smart contracts, cryptographic mechanisms, the GrabAMeal platform, apps and interfaces, SDK, etc.
- Marketing costs will be allocated for acquisition of sellers and spreading awareness about the benefits of GrabaMeal platform.
- Legal costs include all legal expenses associated with expansion of the GrabAMeal in different countries and in dealing with any dispute mechanism.
- Operation costs include salaries of all GrabAMeal associates and cost incurred for running day to day operation.
- Contingency fund is calculated as 5% of the total budget
PRE ICO Until 31 May 2018
ICO TOKEN SALE June 1, 2018 to July 18, 2018
STAGE 1 30% to 40%
STAGE 2 20% TO 30%
STAGE 3 10% TO 20%
STAGE 4 5% TO 10%
GAM GAMES TOKEN
PRE ICO / ICO / BONUS 40%
TEAM 15%
ADVISOR 10%
BOUNTY 5%
ICO MARKETING 12%
EXCHANGE LIST 5%
STAFF EXPERIENCE 13%
GAM FUND ALLOCATION
DEVELOPMENT 25%
OPERATION 15%
MARKETING 15%
LEGAL 5%
CONTINGENCY 15%
GLOBAL SALES, ADVERTISING 25%
KYC
GrabaMeal reserves the right to conduct “know your customer” procedure and any other kind of customer due diligence at any time (including after the close of the TOKEN SALE). If GrabaMeal discovers that purchase of GAM token violating this agreement or any anti-money laundering, counter-terrorism financing or other regulatory requirements, then purchase of GAM token under the TOKEN SALE shall be invalid with retroactive effect and GrabaMeal shall be entitled to immediately terminate this agreement with the buyer of token , deny access to the TOKEN SALE, reject delivery of any GAM token and request return of any delivered GAM token , irrespective of any payment that you could have made.
Purchaser to GAM token may be required to provide with certain personal information, including but not limited to, your name, address, telephone number, email address, date of birth, personal code, passport, utility bills, proof regarding source of funds, etc. GrabaMeal may also require you to answer certain questions or take certain actions in order to verify identity or comply with applicable law.
ROADMAP
SUMMARY
GrabAMeal is a change in the meal servicing industry, creating an Equanimeous platform where everyone can become a buyer or a seller of wholesome meals for others. The old world attitude of competitiveness is transformed into a collaborative ecosystem based on care, integrity and trust. Every seller is also a buyer and feels the need to meet his or her own expectations and need for satisfaction. The platform solves the need of mobile individuals migrating or moving from one place to another, for a wholesome freshly cooked healthy meal at an affordable cost, served with warmth of homely comfort or delivered to ones place of stay. The sellers also finds an opportunity to establish a stable business on the platform, giving wings to the talent, passion and feeling one has for serving food to others.
In order to deliver the benefits GrabAMeal is implementing a crypto- token, GrabAMeal, which will be a primary medium for exchange of products and services on the platform. GAM tokens will also enable redistribution of value accrued in the system and benefit the real participants through an incentivization mechanism. The value of the GrabAMeal platform will be reflected in the GAM token value in the market and the participants will be the primary holders of the tokens to be able to harness the benefits of growth.
The platform shall implement blockchain based smart contracts in the 3 protocols, GrabAMeal Identification, GrabaMeal Dispute Resolution and GrabAMeal Reward. The protocols will enforce the policies of the platform to ensure transparency, fairness and trust. GrabaMeal Identification Protocol will be primarily used for buyer and seller listing and profiling and managing the reputation on an ongoing basis.
IF YOU ARE INTERESTED WITH THESE PROJECTS, PLEASE TO FIND MORE INFORMATION YOU CAN VISIT LINKS BELOW: SEMOGA CAN USE YOU FOR ALL .... PLEASE JOIN !!!!!
Whitepaper: https://drive.google.com/open?id=1OIHBWhVYFdwpPJuv0MQ6VXTpPl5yLlh7
One Pager: https://drive.google.com/file/d/1_Y36yQiwRy0O7ubH63lrTfunl0whoD1x/view
Facebook: https://web.facebook.com/grabameal.world/?_rdc=1&_rdr
Twitter: https://twitter.com/GrabamealW
by POLENG
ETH address: 0x81a9Abdc9662BD7a285Fb1DA5b03E5Fb5c7a6c9a
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