Opu Labs is a leading provider of digital solutions for skin care measurement, management and monitoring using Blockchain technology
About OPU
Opu Labs develops a platform for product recommendations and professional advice for skin care. The company hopes to provide benefits to consumers by offering less professional advice than they can pay personally and at the same time to generate new jobs for dermatologists, cosmetics specialists and product groups. The platform will use its inner currency, Opu Coin.
The main task of the decentralized OPU_LABS project is to establish optimal conditions for cooperation between product buyers, dermatologists and other professionals dealing with skin care. There are many useful innovative solutions today - but centralized services do not allow you to share this valuable information easily and easily. And to provide such information - it is not very profitable. Many want to make money from their efforts - but for this purpose they need to find a reliable and proven service. The decentralized OPU_LABS platform is such a resource. The author has spent a lot of time and money testing platform functionality. Third party auditors who can find weaknesses on the platform at the beginning of the job.
OPU Labs aims to become a leading provider of digital solutions for skin care measurement, management and monitoring. To achieve this we create an advanced ecosystem that combines AI machine, clinic, market and community learning.
We are committed to ensuring that the data, information, and rewards of the global care industry - for the benefit of patients, dermatologists, care centers, brand experts, and product manufacturers -
We do this with a combination of blockchain, AI, large data, monitoring, image analysis and eCommerce technologies.
Underneath everything, there is a benefit-based incentive system that rewards those who contribute knowledge and understanding with Ethereum-supported cryptococcus.
OPU_LABS developers offer new opportunities for those who want to offer their services in skin care. Creators of different skin care products as well as dermatologists, will be able to earn money from knowledge. To do this, the decentralized platform OPU_LABS is used - to access full functional functionality, it is sufficient to use modern mobile devices.
Our Technology
At the time of writing this whitepaper (June 2018), a lot of Opu’s fundamental platform infrastructure – database, web services, and APIs – is built, meaning numerous features are already available. We can offer analysis, give reports, and show that the Opu Coin Wallet is operational. However, eventually Opu’s technology will comprise five core services:
- Opu AI -- machine learning technology that analyzes, compares, and recommends treatment solutions. A live demo version is currently available on our website.
- Opu Search -- a search platform that provides treatment information from consumer skincare service providers and eCommerce partners.
- Opu Connect -- an opt-in service for product testing.
- Opu CRM -- a customer support tool. Includes image markup and patient tracking tools. Also has a marketing and ad stack.
- Opu Coin (OPU) -- ERC-223 tokens that act as the base currency for the skincare marketplace and Opu loyalty programs. (See our Tokenomics section for more information on Opu Coin)
How the platform will work:
Use of advanced technology lets you qualitatively analyze each visitor's face to the OPU_LABS platform. It is possible to choose medicines and individual recommendations. It scans every day - so the maximum effect of skin care is guaranteed.
After you complete the report, artificial intelligence begins to work. Given the type of skin, color, all this data is used to get the ideal skin care recommendation. The system rarely makes a specific error, so all OPU_LABS clients can ensure reliable results
Dermatologists are given the opportunity to collect knowledge based on reports of artificial intelligence derived. This is a great opportunity to help people with skin care problems.
Current Problem
Skincare is a multibillion dollar global industry. Everyone’s skin is different, yet few consumers get their information from professional dermatologists; and instead rely on advice from social media, friends, shop assistants, and product marketers.
From a dermatologist’s perspective there’s a genuine need to offer their professional expertise to a mass audience.1 Over 500 million Facebook users are interested in skincare. Yet there’s no quick trusted solution that allows skincare professionals to meet the individual needs of these global customers.
Our Solution
Opu is creating a suite of trust-based online platforms; all designed to improve the quality, efficiency, and use of dermatological data for individuals and professionals alike:
- Opu AI – machine learning technology that analyzes, compares, and recommends treatment solutions.
- Opu Search – a search platform that provides treatment information from consumer skincare service providers and eCommerce partners.
- Opu Coin (OPU) – our native crypto coins (known as ERC-223 tokens) that act as a currency for our skincare marketplace and Opu loyalty programs.
- Opu Connect – an opt-in service for product testing.
- Opu CRM – a customer support tool. Includes image markup and patient tracking tools. Also has a marketing and ad stack.
Through these platforms, we make it easier for individuals to analyze skin conditions, set improvement goals, monitor their progress, and achieve results with expert guidance from professionals and Opu’s native intelligence.
Understanding The Skincare Market
Market Scope
The international skincare market is worth approximately $112B2. It’s forecast to
increase to $155B by 20223. The market for beauty accessories and devices alone is valued at $23B and is growing at a rate of around 14% per year4 . This healthy growth is fueled by rising incomes in developing countries.
Despite the size of the market, a global skincare management solution provider has yet to emerge; mostly due to fragmentation and the lack of an integrated solution. The market demands a highly scalable service which will help consumers understand their skin conditions and rapidly connect them to effective and affordable products and services – without any brand bias.
To future-proof the global skincare industry and service it more effectively, a platformbased solution is needed. And that is what’s driving Opu’s mission: to become the leading digital solutions provider for skincare measurement, management, and monitoring.
Target Market
From a consumer perspective, we see our primary market as:
- 80% female and 20% male
- Aged 18-35
- Having internet access via a smartphone or tablet
- Interested in skincare and personal care solutions
- New mothers, pregnant women, office workers, and college students
- Highly educated
- Spending an average of $75 per month on skincare products and services
Understanding Consumer Demand
Gone are the days of superficial beauty. Modern consumers are looking for skincare solutions that reflect a healthy lifestyle, and incorporate more ethical and sustainable practices – including organic ingredients, transparent supply chains, and unbiased peer reviews. Ultimately, they want to ensure products are ‘good’ in every sense of the term.
However, we live in an increasingly connected world, meaning that consumers of all ages – from teenagers to the elderly – are searching online for solutions to their skincare needs. Here’s an example of current Google search results data.
Discerning consumers also want to see the progress of their results over time, and personal biometrics and individual skincare services are increasingly possible via digital technology.
Skincare Stats
- $112 billion -- the size of the global skincare market
- $23 billion6 – the market for beauty accessories and devices
- 500 million – Facebook users interested in skincare solutions
- 360 million – monthly Google searches related to skincare
- 60,000 – skincare products on Amazon
The Opu team conducted in depth market research including test marketing campaigns, surveys and consumer analysis to identify the core problems and challenges facing the skincare market:
- Confusion – consumers complain about the presence of too many products and services with multiple functions. They want personalized recommendations that they can have confidence in without having to spend time and money researching and testing multiple options.
- Amateur Advice – 12% of consumers get skincare advice from professional dermatologists, but over 80% would like advice from them in purchasing products.
- Time – user surveys indicate that consumers typically spend 8-10 hours per month researching and evaluating skincare products. Those responding to skincare product advertisements typically spend 5-10 days doing research online before making a purchase decision.
- Trust – skincare advertisements with exaggerated and generalized claims have contributed to a lack of consumer confidence.8 In many developing countries, communication with patients is often conducted using unsecure messaging apps.
- Budget – consumers struggle to find cost-effective solutions.
- Community – consumers value the ability to speak with people who share common skin conditions and place a high degree of trust in word of mouth recommendations.
Opu Coin and Coin Ecosystem
Our value-focused ecosystem is supported by our Ethereum-Opu Coin (OPU) coins. This is a symbol given to anyone who contributes to platform security. Suppose our customers want to use skin care data on our platforms offering that artificial intelligence will participate in clinical trials or dermatologists or skincare brand new data centers to find non-user groups for new products. OPU will be the standard payment method.
In this scenario and in many other cases, the exchange of information will enable the improvement of skin health services. As our community grows and more and more people join our platform, the use of OPU is getting bigger. That means your token will be in demand, so this is a great time to get involved.
Thanks to the developer's effort, every OPU_LABS user gets an opportunity to get quality help. In addition to tips and various treatment programs, there are also opportunities to make purchases immediately and appropriately. Thanks to direct cooperation, I often want to get a very high cost, there will be no problem with fraudsters and intermediaries.
Developers are making a lot of effort to attract investors. The decentralized OPU_LABS platform requires money to fully realize its expectations. Indeed, in the future, only a segment of skin care will grow - the founders of OPU_LABS take the first step in this direction. Blockbuster technology integration within a certain time period - a great opportunity for customers to provide security and absolute scam scheme OPU_LABS data confidentiality provided by various shortcomings. Only this approach gives you the confidence to attract the number of investors needed for OPU_LABS.
Details of ICO CoU Coin Opu Labs
A total of 12 billion Opu Money will be created. Most - 74% - is provided as a reward to encourage future platform growth; Only 5.5% will be sold before and during ICO. Remaining funds are deposited by developers and partners provided for future sales or distributed as part of a gift marketing program.
The ICO Opu Coin will begin on May 29, 2018 and will last only two weeks until June 12. During the sale, customers can purchase Opu Coins with Ethereum or Bitcoin at a price of $ 0.056061 per transaction. Since last April, closed recommendations have continued and customers receive significant discounts. Participants must register with the company according to your customer's knowledge.
Opu Coin is the currency of ERC-223; Like the popular ERC-20 standard, Ethereum is based on a smart contract system, but it has additional functionality that prevents losing money in unauthorized transactions.
Opu Coin should be provided not only by consumers, but also by virtually every action on the platform for dermatologists, product manufacturers and software developers who create extensions.
Global development
A roadmap is essential for everyone to identify a developer plan that will continue to develop the product being developed.
In the early stages of development, we are trying to create a unique concept that lets you develop skin care segments. They can quickly create apps that let you scan people and get accurate skin information. This practice passes through various stages of testing - this approach allows us to identify strengths and weaknesses and make rapid progress so we can do it quickly.
Currently, it has begun work to expand the scope of this program - developers interested in the US and other Asian markets. The multilingual and decentralized OPU_LABS platform will be a unique creation that operates globally. Everyone will be able to use the practice to scan people and get the necessary information about drug products.
ROADMAP
Why OPU
In addition to our team, advisors, and MVP, here are some of our project’s core
strengths:
- Strong Use Case
Opu is the first platform of its kind in the skincare industry. Our technology offers real world value; solving problems commonly experienced by both millions of people and countless professionals globally.
- Multiple Users
Opu’s technology doesn’t just cater to the needs of one group; it represents the interests of several: helping individuals reach their skincare goals, giving dermatologists live data, and encouraging product manufacturers to develop new solutions based on actual customer demand.
- Robust Technology
As well as the blockchain, Opu’s tech stack is driven by other robust technologies including: AI, big data analytics, a skin analysis engine, an ecommerce function, CRM and a community support tool.
- Value-Driven Ecosystem
Our intention is that Opu Coin won’t just power our ecosystem; it’ll eventually play a leading role in the entire global skincare market; allowing all participants to benefit for helping each other.
- Strong Future Demand
Opu Coin will be limited to a fixed supply of 12 billion tokens. As the ever-growing skincare community absorbs these tokens, we see the potential for building and sustaining strong long-term value.
TEAM
Marc Bookman
Opu Labs’ founder and CEO, Marc, has over 25 years of experience in the software and online services industries. He has been responsible for major information technology platforms in the search, document management, mobile
and healthcare sectors. Previously, he worked for Sony in corporate, product, and business development roles. He founded Sentius, a contextual content company whose patented RichLink technology was adopted by major news media, education, and healthcare publishers and is widely licensed today. Bookman also founded MCN, the mobile industry’s first intelligent federated search solution where he launched services with 20+ major mobile operator portals to 200M+ subscribers, which was subsequently acquired by Opt Inc. Bookman has extensive product development and user interface experience with a dozen patents where he was either an inventor or key contributor. Additionally, he has led the closing of over $40 million in over twenty major corporate financing transactions in the US and Asia.
Richard Reed
Richard is Opu Labs’ founder and COO and has over 18 years of international growth marketing, operations and team building experience in the internet services and eCommerce industries. He has co-founded digital marketing and consumer product companies in the USA and Asia, and has an in-depth knowledge of skincare products and consumer facing software technologies. He has been responsible for leading multiple JVs where he assembled sales, marketing and engineering teams. He has been a key contributor to multiple cross-border venture financings and M&A transactions. He is an advisor to numerous Silicon Valley startups where he develops growth and team building strategies through better collaboration, analytics and incentive systems. Reed holds a PhD from University of Oxford.
Raj Jhaveri
Raj is Opu Lab’s CTO and is a serial technologist that’s been featured in Entrepreneur, TechCrunch, and the Wall Street Journal. He co-founded Manethryn Technology, Inc. and is also partner at The Catalan Group, a strategy consulting firm which launched Canopy Apps, a company that focuses on medical translation services and education. He has extensive experience designing HIPPA compliant digital medical services. He has played a founding technology role at numerous startups including Safe Health, Face2Face Health, ScoutDay, VX Partners, Convey Clothing and the Gantzer Incubator. He was previously a Techstars mentor; a healthcare industry consultant for General Catalyst Partners; and an advisor to IBM Watson Health’s Oncology Project. He obtained his Bachelor’s at Ohio State University and continued his graduate studies at Harvard Medical School and Massachusetts Institute of Technology.
James Hodgman
James is Opu’s Chief Architect, with over a decade of diverse software development experience in system architecture and design, data storage scalability, web and mobile full stack app development, prediction algorithms and decentralized applications. Hodgman competed in the Netflix Prize for Prediction Algorithms in which he incorporated artificial intelligence for pattern recognition, made use of several deep learning models, and enhanced existing machine learning techniques to increase prediction success while also reducing processing times and data error rates. He is also currently an Adjunct Professor at Southern New Hampshire University in Information Technology where he holds a BS & MS in Information Technology.
Erik Wang
Eric is Opu Labs’ VP of Strategy and brings over 15 years experience of advertising and marketing industry experience to the team. Wang was involved in crafting some of the first websites on the internet. Subsequently, as Search Director at Publicis Australia, he significantly increased client spend in digital advertising while incrementally increasing ROI across all client accounts. He’s worked with numerous major global brands including Coke, Qantas, Expedia, Citibank, Webjet, Uber, and Estee Lauder. He holds a Bachelors of Commerce in Economics and Philosophy from the University of Sydney.
Lucy Omo
Lucy is Opu Labs’ VP of Engineering and has over 25 years of software development experience designing, programming and implementing system solutions for websites, distributed systems, multimedia titles and databases. She has over 10 years of engineering management experience leading teams at GFK Knowledge Networks and 8 years as CTO of PatchWorx. Her experience includes multiple Silicon Valley startups and established research institutes including SRI, where she served as a senior software and web applications developer with specializations in statistical data analysis, system design and web services.
Samantha Wang
Samantha is VP of Marketing at Opu Labs and has over 15 years of marketing and advertising experience earned in the UK, Europe, Australasia, and Southeast Asia. She’s worked with a number of leading firms, including: Thomas Cook Travel Group, Macquarie Group, Experian PLC, and Estee Lauder. Her extensive experience includes customer service, merchandising, eCommerce, business marketing, UX/UI, marketing, retail, and HR.
Naveen Shukla
Naveen is Opu’s India Country Manager. He has held key leadership positions with various multinationals and startups, and has worked across APAC, EMEA and the Americas. He has over 10 years experience as a sales and business leader, in addition to two decades of experience managing Inside Sales teams, Channel Network Management, Strategic Alliances (OEM, Marketing), Online Sales and Marketing, Product Management, and Business and Operational Strategies. He holds a Bachelor of Science, a Postgraduate Diploma in Computer Applications, and MBA with a specialization in MIS and Marketing.
Pumara Kokiatrattana
Pumara is Opu’s Thailand Country Manager. She has over 20 years in sales, marketing and operations experience. She started her career working for Central Department Store, the leading retailer in Thailand. She has experience in various industries such as beauty, lingerie and food & beverage with global brands such as Avon, Oriflame and Rice Force. Additionally, she has a passion and extensive experience in stock investment ranging from working with various famous brokerage firms in Thailand including Maybank Kimeng and Kasikornthai. She holds a BA from Assumption University in Bangkok and a MBA from Southwest Missouri University.
Tib Palin
Tib is a Senior Blockchain Growth Advisor. He has extensive experience in blockchain and cryptocurrency marketing, communications, and community building; which he’s done for UTRUST, Viuly, and TriForce Tokens. He has over 10 years of pan European business development experience, and has served in senior management roles in both the UK and Hungary. He holds a BA in Accountancy from the University of Wales.
Arthur Zubkoff
Arthur is a Fintech and Marketing Consultant with a background in technology, design, business, and banking at the Standard Chartered Bank. He holds
a Master’s degree in Management from the University of St Andrews and a First Class Honours degree in Computer Science from Newcastle University. His enthusiasm for blockchain and startups has led him to invest in various cryptocurrencies and companies like TenX and BrewDog, as well as serve as an ICO consultant for uTrust among others.
Cooper Turley
Cooper is a leading ICO analyst who has conducted reports on over 40 offerings including Bluzelle, ICON, Wabi, and DragonChain. He has extensive experience in community management, agency recruitment, smart contract development, bounty program supervision, influencer outreach, and token economics. He holds a BS in Accounting from U Colorado Boulder.
PLEASE JOIN US, TO SEEK MORE INFORMATION YOU CAN VISIT LINKS BELOW:
Whitepaper: http://ico.opu.ai/whitepaper
Telegram: https://t.me/opulabs
Twitter: https://twitter.com/opulabs
Reddit: https://www.reddit.com/r/opulabs/
Media: https://medium.com/opulabs
Facebook: https://www.facebook.com/OpuLabs/
Instagram: https://www.instagram.com/opulabs/
by POLENG
ETH address: 0x81a9Abdc9662BD7a285Fb1DA5b03E5Fb5c7a6c9a
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